Small and medium level business organizations or start-ups which want to invest in the online retail sector need user-friendly and professionally designed ecommerce websites for competing with other online retail stores. Not just ecommerce websites, the ubiquitous nature of the smartphones mean that it is equally important to develop mobile apps for strengthening the online presence of a business organization. Furthermore, in order to increase the brand value, a company must also invest in digital marketing.
Fortunately, there are professional IT companies that offer all such services right from an ecommerce website designing to digital marketing.
E Commerce Website Development
A reputed ecommerce web design company offers ecommerce website development on many platforms. Some of them are as follows:
Magento is a flexible open source ecommerce development platform which operates by using server scripting languages such as PHP and MySQL database. It is suited for building online stores for all kinds of businesses. Magento enables the development of ecommerce websites with many features such as shopping cart, IP tracking, third party intergration, inbuilt library of extensions for activating new functions, language support, etc.
A magento certified developer company customizes the Magento theme to make it responsive in all kinds of devices. The web designers also integrate many advanced features in the website, such as search box, subscriptions, newsletters, product categories, product zoom, customer login and registration, payment gateways and many more. Plugins and extensions are also customized by the web developers of the company. Popular ecommerce platforms such as Amazon and Ebay can also be integrated with the magento website. An older version of magento ecommerce store can also be shifted to a newer version.
Spree Commerce is another platform which is used to develop ecommerce websites. This platform features rapid installation, strong admin. panel for easy management of features, functionalities and integrations which are easy to implement, ecommerce plugins and extensions, simpler integrated payment gateways and responsive GUI.
The Spree experts of a professional IT company integrate and customize all spree themes in accordance with HTML/CSS standards. Advanced extensions and modules are included in the spree ecommerce website according to customer’s requirements. An existing ecommerce store of a different framework can also be shifted to Spree Commerce.
Shopify, Jumla, OS, Woo, Zen cart, open cart and many other platforms are also used by the IT companies for ecommerce website development.
Android- With over 1 billion Android users in the world, developing scalable and user-friendly Android applications for businesses is the key to increasing sales. A Top Android App Development Company is capable of building a specialized app suited to the business requirements of a particular company. Modus operandi of the company includes identification of business needs, listing the features required in the app, design UI for the app, coding and integration, testing and finally submitting it to all the major play stores.
App. development is also available for iOS, Windows, Cordova, Angular and Ionic devices.
IT companies also offer AdWords management service for improving the website ranking of a company by many means. SEO, Facebook marketing, PPC marketing, etc. are other tools of digital marketing offered by IT companies.